P23-EDU Template Series · 08
Price Increase Letter to Retailers
Price Increase Notice
Operational Communication
Template Only — Requires Review
This is a starting framework for a price increase communication. Review with your account manager and legal counsel before sending to key accounts or high-volume retailers.
01
Context & Rationale
1.1 — Background
As of ________________, ________________ will implement a wholesale price adjustment across its full product line. This communication outlines the adjustment, its rationale, and the timeline for implementation.
1.2 — Drivers
This adjustment reflects sustained increases in: landed cost (freight, import duties, and Section 301 tariff exposure), manufacturing inputs (materials, energy, labor), and logistics and compliance costs. These factors have compressed margins below sustainable operating thresholds.
Guidance
Be specific here. If tariffs are the driver, name the tariff. Buyers respect directness. Vague language reads as a margin grab. Specific language reads as a cost reality.
02
New Pricing
2.1 — Price Change
New wholesale pricing will represent an average increase of ______% across the line. A revised price list is attached. Certain categories may reflect a higher or lower adjustment depending on cost exposure.
2.2 — Effective Date
New pricing is effective on orders placed on or after ________________. Orders received before this date will be honored at current pricing, subject to inventory availability.
2.3 — MSRP Guidance
Suggested retail prices have been updated proportionally to protect your standard keystone margin. Updated MSRP guidance is included in the attached price list.
Guidance
Give buyers at minimum 60 days notice. 90 days is standard for key accounts. If you have open orders already placed, honor those at the old price — state it clearly here.
03
Continuity & Support
3.1 — Our Commitment
________________ remains committed to the quality, lead times, and service levels your business depends on. This adjustment is a necessary step to maintain that standard.
3.2 — Stocking Orders
We welcome pre-adjustment stocking orders placed before ________________ at current pricing. Minimum order quantity for pre-adjustment orders: ______ units.
3.3 — Key Account Support
If you are a key account with existing seasonal or program commitments, please contact your account manager at ________________ to discuss your specific situation before this letter is actioned.
04
Next Steps
4.1 — Required Action
Please review the attached revised price list and confirm receipt of this notice by ________________. No action is required to continue your account in good standing. Continued orders after the effective date constitute acceptance of updated pricing.
4.2 — Questions
We are happy to discuss this change directly. Please contact ________________ at ________________. We will aim to respond within 2 business days.
Authorized — Price Brand
Name · Title · Date
Acknowledged — Recipient
Name · Title · Date