One operator.
For operators.

This is not a media company or a consulting firm. TWENTY3 Intelligence is built and maintained by one brand operator. The tools answer the questions other brand operators actually ask, about pricing, margins, channels, cash flow, trade shows, and distribution.

Everything here is built for the real operational questions: what should my wholesale price be, what does it actually cost me to sell on Faire, how do I know if a sales rep is worth the commission, what is my working capital requirement going into a growth year. These are the questions I found myself calculating manually on spreadsheets, or not calculating at all because there was nothing useful to work with. The library is the answer to that.

The library has 103 tools. They are organized into nine territories: Sales & Pricing, International, Marketing, Faire, Trade Shows, Operations, Retail, Compliance & Legal, and Technology. Every tool is free to use in the browser. Downloads require one email address.

I built TWENTY3 Intelligence. I am a serial entrepreneur with majority ownership across multiple brands, agencies, and consulting companies in the gift and lifestyle space globally. The tools here are built from direct operational experience running wholesale businesses across the US, Europe, and international markets.

That experience spans brand building from the ground up, wholesale channel development across Faire, direct, and rep structures, international distribution and landed cost management, trade show strategy across major US and European markets, and consulting work with independent gift and lifestyle brands at various stages of growth.

Plenty of generic small business advice exists. Almost none of it is operator-level, and almost none of it covers the gift and lifestyle wholesale channel specifically. What does exist is either too broad to act on, or produced by platforms with a financial interest in how you use them.

What I needed, and built, is a set of tools that answer the actual questions: not "should you consider wholesale pricing carefully" but rather "what is the minimum wholesale price I can set on this SKU given my current landed cost and channel mix." Not "Faire can be a useful platform" but "what is the true net revenue after Faire commission, processing fees, and the cost of capital on net-60 terms."

Every tool in the library exists because I needed to answer that exact question for a brand I was running or advising, and built a calculator to do it. I have cleaned them up, documented the logic, and made them available here.

Founders and operators at independent gift and lifestyle brands. Specifically: brands doing or planning wholesale, at any stage from pre-launch through established multi-channel operations. The tools are calibrated for the gift, design, stationery, candle, ceramics, textile, puzzle, and related lifestyle product categories.

The calculators work for any physical product brand in the wholesale channel. The benchmarks and guidance are most accurate for brands in the gift and lifestyle space, since that is where the underlying experience is from.

It is not designed for large consumer packaged goods companies, fashion brands with entirely different margin structures, or brands not involved in wholesale. The numbers and decision frameworks are built around independent wholesale, not mass retail or grocery.

twenty3.tech is the free reference library. twenty3.ai is the paid platform. Different products, same operator stance.

Where the library helps you calculate, twenty3.ai helps you decide. Real-time market data. Account-level signal pulled from live wholesale platforms. Channel benchmarks built from actual order flow, not survey panels. The kind of intelligence large brands buy through enterprise SaaS, built for independents at independent pricing.

The B2B wholesale intelligence market is fragmented and built for large enterprises. Independent gift and lifestyle brands have not had access to the structured market intelligence larger companies use to make channel, pricing, and distribution decisions. twenty3.ai is built for them.