Channel Tool 14

Retailer margin.
What they make. What you keep.

See the math from your retail buyer's side: gross margin, GMROI, and planned vs realized margin after markdowns and shrink. Helps you understand how your WS pricing affects their business case.

1Pricing Setup

Wholesale Cost to Retailer ($)

Initial Retail Price ($)

Initial Markup (%)

Standard gift/home: 50–65%

2Sales & Markdown

Sell-Through at Full Price (%)

% sold at $MSRP

Markdown % Off Retail

Avg markdown taken

Remaining Sells at Markdown (%)

% of remaining that sell

Shrink / Loss (%)

Theft, damage, admin

3Inventory & Turns

Units per Buy (#)

Weeks in Season (#)

GMROI (calculated)

Target: ≥ 2.0 for specialty retail

Realized Gross Margin (%)

Avg Selling Price ($)

Total Revenue ($)

Retailer Realized Gross Margin - after markdowns and shrink

Retailer Margin Waterfall

Units purchased-

WS cost total-

Units sold @ full price-

Revenue @ full price-

Units sold @ markdown-

Revenue @ markdown-

Units unsold / returned-

Total revenue-

Gross margin $-

Realized margin %-

GMROI-

Margin at Different WS Prices

WS Price	IMU	Realized GM	GMROI

Retailer margin.What they make. What you keep.

Retailer margin.
What they make. What you keep.