Pricing Tool 09

Price
Increase
Impact

Model the full P&L impact of a wholesale price increase. See margin gain, revenue at risk from account churn, and the net revenue threshold where the increase breaks even even if you lose accounts.

1Current State

Current WS Price ($)

Unit COGS ($)

Current WS Margin

Total Active Accounts (#)

Annual WS Revenue ($)

Avg Revenue per Account ($)

2Proposed Increase

Price Increase (%)

Applied to current WS price

New WS Price ($)

New WS Margin

Margin Gain (pp)

Percentage points improvement

Increase Effective Date

Lead Time Given (months)

Notice to accounts

3Account Churn Risk

Low Churn Scenario (%)

Optimistic

Base Churn Scenario (%)

Most likely

High Churn Scenario (%)

Pessimistic

Break-Even Churn

Max churn before net revenue falls

Net Revenue Delta - Base Scenario - after churn impact

Margin
Gain (pp)

improvement

Accounts
at Risk

base churn

Revenue
at Risk

Price & Margin Bridge

Current WS price -

+ Price increase -

New WS price -

Current margin -

New margin (same COGS) -

Margin improvement -

Churn Scenario Analysis

Scenario	Accts Lost	Rev Lost	Net Rev Delta

Price increase impact.Volume vs margin. The trade-off math.

Price increase impact.
Volume vs margin. The trade-off math.