Model the full P&L impact of a wholesale price increase. See margin gain, revenue at risk from account churn, and the net revenue threshold where the increase breaks even even if you lose accounts.
1Current State
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-
2Proposed Increase
Applied to current WS price
-
-
-
Percentage points improvement
Notice to accounts
3Account Churn Risk
Optimistic
Most likely
Pessimistic
-
Max churn before net revenue falls
Net Revenue Delta - Base Scenario - after churn impact
Margin Gain (pp)
-
improvement
Accounts at Risk
-
base churn
Revenue at Risk
-
Price & Margin Bridge
Current WS price -
+ Price increase -
New WS price -
Current margin -
New margin (same COGS) -
Margin improvement -
Churn Scenario Analysis
Scenario
Accts Lost
Rev Lost
Net Rev Delta
P23-EDUby TWENTY3 Intelligence
Price Increase Impact Modeler
Net Rev Delta (Base)
-
Price Bridge
Metric
Current
New
Churn Scenarios
Scenario
Churn %
Rev Lost
Net Delta
P23-EDU · TWENTY3 IntelligencePricing Tool 09·Price Increase Impact Modeler·Margin Gain vs Account Churn·Break-Even Churn Rate·3-Scenario Churn Analysis·P23-EDU · TWENTY3 IntelligencePricing Tool 09·Price Increase Impact Modeler·Margin Gain vs Account Churn·Break-Even Churn Rate·3-Scenario Churn Analysis·