Channel Tool 02

Wholesale
Price Builder

Set the right wholesale price for every channel you operate - direct, Faire, key accounts, sales rep, and international. Floor price auto-computes the minimum WS to hit your target margin across all active channels.

1Product Identity

Brand Name

Product Name

SKU / Reference

2Cost Basis

Factory Cost ($)

FOB / ex-works

Inbound Freight / Unit ($)

Container ÷ units

Import Duty (%)

% of factory cost

Packaging / Unit ($)

Retail-ready box etc.

Total Landed Cost / Unit

Additional Cost / Unit ($)

Samples, labels, compliance, other

3Wholesale & Retail Pricing

Wholesale Price ($)

What you charge retailers

MSRP / RRP ($)

Minimum $ - (2.0× WS floor)

Target WS Gross Margin (%)

Used to compute suggested floor price

Suggested WS from Target Margin

Landed cost ÷ (1 − target margin)

WS Gross Margin (current)

MSRP Gross Margin (current)

4Direct WholesaleActive

Overhead / AR Cost (%)

Net terms, AR, billing, ops

Free Shipping Threshold ($)

Order value, 0 = never free

Shipping Cost / Order ($)

What you pay to fulfill

Avg Direct Order Value ($)

% Orders Above Threshold

Est. orders hitting free shipping

5Faire ChannelOptional

Faire Marketplace + Direct Off

New Retailers (%)

15% comm + $10 fee

Repeat Retailers (%)

15% commission

Faire Direct (%)

0% commission

Avg Order Value ($)

Payout Speed

Mix must total 100%. Commission applies to product value only. Processing applies to product + avg shipping.

6Key AccountsOptional

Volume / Key Account Tiers Off

Discount is off your WS price. Free shipping absorbs your fulfillment cost on orders at or above the threshold.

Min Order ($) WS Discount (%) Net Terms (days) Free Shipping?

Avg KA Order Value ($)

Capital Cost Rate (%/yr)

AR carrying cost for net terms

7Sales Rep & InternationalOptional

Sales Rep / Rep Group Off

Rep Commission (%)

Paid on WS price. Industry: 15–25%

Other Rep Fees ($)

Showroom, co-op, trade show splits

Distributor / International Off

Distributor Discount (% off WS)

Distributor buys at WS − this %

Intl. Freight / Unit ($)

Additional export shipping cost

Tariff / Export Duty ($)

Per-unit additional duty burden

Min Distributor Order ($)

Distributor Net Price

WS price after distributor discount

Wholesale Price

MSRP / RRP

WS Gross Margin - before channel fees - Enter cost + WS price

MSRP Multiple (US Keystone) -

Minimum RRP: -

Floor Price - across active channels

Net Margin by Channel

Channel	Cost %	Net / Unit	Margin

P23-EDU · TWENTY3 Intelligence Channel Tool 02 · Wholesale Price Builder · Keystone 2.0× Minimum · Target 2.2–2.5× · Direct · Faire · Key Accounts · Rep · Distributor · Floor Price Across All Active Channels · Free Shipping Threshold Modeling · AR Carrying Cost · Net Terms · Volume Tiers · P23-EDU · TWENTY3 Intelligence Channel Tool 02 · Wholesale Price Builder · Keystone 2.0× Minimum · Target 2.2–2.5× · Direct · Faire · Key Accounts · Rep · Distributor · Floor Price Across All Active Channels · Free Shipping Threshold Modeling · AR Carrying Cost · Net Terms · Volume Tiers ·