Channel Tool 02
Wholesale price.
MAP, keystone, floor. Built from the cost up.
Set the right wholesale price for every channel you operate, direct, Faire, key accounts, sales rep, and international. Floor price auto-computes the minimum WS to hit your target margin across all active channels.
1Product Identity
2Cost Basis
FOB / ex-works
Container ÷ units
% of factory cost
Retail-ready box etc.
-
Samples, labels, compliance, other
3Wholesale & Retail Pricing
What you charge retailers
Minimum $- (2.0× WS floor)
Used to compute suggested floor price
-
Landed cost ÷ (1 − target margin)
-
-
4Direct WholesaleActive
Net terms, AR, billing, ops
Order value, 0 = never free
What you pay to fulfill
-
Est. orders hitting free shipping
5Faire ChannelOptional
Faire Marketplace + Direct
Off
15% comm + $10 fee
15% commission
0% commission
Mix must total 100%. Commission applies to product value only. Processing applies to product + avg shipping.
6Key AccountsOptional
Volume / Key Account Tiers
Off
Discount is off your WS price. Free shipping absorbs your fulfillment cost on orders at or above the threshold.
T1
T2
T3
AR carrying cost for net terms
7Sales Rep & InternationalOptional
Sales Rep / Rep Group
Off
Paid on WS price. Industry: 15–25%
Showroom, co-op, trade show splits
Distributor / International
Off
Distributor buys at WS − this %
Additional export shipping cost
Per-unit additional duty burden
-
WS price after distributor discount
Wholesale Price
-
-
MSRP / RRP
-
-
WS Gross Margin, before channel fees
-
Enter cost + WS price
MSRP Multiple (US Keystone)
-
Minimum RRP: -
Floor Price, across active channels
-
Net Margin by Channel
| Channel | Cost % | Net / Unit | Margin |
|---|