P23-EDU Template Series · 12
New Product Launch Announcement
Product Launch
Sales Communication
Template Only — Requires Review
Review pricing, HS code and country of origin with your logistics team before distributing. Ensure all asset links are live before sending.
01
Product Introduction
1.1 — Announcement
We are pleased to introduce ________________ to the ________________ line. This addition is available for wholesale ordering effective ________________.
1.2 — Product Description
________________
1.3 — Why We Made It
Provide a short, honest rationale here. Buyers want to know what gap this fills and why it will sell in their store. Avoid marketing language. Write for the buyer, not the consumer.
Guidance
Lead with the product story, not the specs. Buyers are pitched constantly. The ones who read are the ones who connect with why the product exists.
02
Commercial Details
2.1 — Pricing
Wholesale Price: $______ Suggested Retail: $______ Keystone Margin: ______%
Opening Order Minimum (this SKU): ______ units Reorder Minimum: ______ units
Opening Order Minimum (this SKU): ______ units Reorder Minimum: ______ units
2.2 — Product Specifications
SKU: ________________
Dimensions: ________________ Weight: ________________
Materials: ________________
Country of Origin: ________________ HS Code: ________________
Dimensions: ________________ Weight: ________________
Materials: ________________
Country of Origin: ________________ HS Code: ________________
2.3 — Lead Time & Availability
In-Stock Availability: ________________
Lead Time for Reorders: ______ weeks Seasonal / Core: ☐ Core ☐ Seasonal ☐ Limited
Lead Time for Reorders: ______ weeks Seasonal / Core: ☐ Core ☐ Seasonal ☐ Limited
03
Sell-Through Support
3.1 — Assets Available
☐ Hi-res product photography ☐ Lifestyle photography ☐ Brand story copy ☐ Social content ☐ Sell sheet
Asset download link: ________________
Asset download link: ________________
3.2 — Display & Merchandising
☐ Display unit available ☐ Counter card available ☐ Shelf talker available
Recommended display: ________________
Recommended display: ________________
3.3 — Launch Promotion
Introductory offer (if applicable): ________________
Promotion valid until: ________________
Promotion valid until: ________________
04
How to Order
4.1 — Ordering
Place orders via: ☐ Faire ☐ Abound ☐ Direct — ________________ ☐ Your account rep
For questions contact: ________________ at ________________
For questions contact: ________________ at ________________
Authorized — Product Brand
Name · Title · Date
Acknowledged — Recipient
Name · Title · Date