Marketing Tool 42

Trade
Catalogue
ROI

Justify the investment in a seasonal trade catalogue or lookbook. Track distribution cost, conversion rate from catalogue requests, average order value, and return on the full production and mailing spend.

1Production Costs

Design / Photography ($)

Print Cost / Copy ($)

Copies Printed (#)

Mailing / Distribution ($)

Total Catalogue Cost ($)

Cost per Catalogue ($)

2Response & Conversion

Recipients / Sent To (#)

Response / Inquiry Rate (%)

Inquiry to Order Rate (%)

Avg Opening Order Value ($)

Inquiries Generated

New Accounts Opened

Revenue Attributed ($)

3Margin & ROI

Gross Margin (%)

Catalogue ROI

Cost per New Account ($)

Catalogue ROI - return on total catalogue spend

Cost vs Revenue Breakdown

Design + photography -

Print (total) -

Mailing / distribution -

Total Investment -

Revenue attributed -

Gross margin contribution -

Net ROI -

Accounts needed to break even -

Revenue needed to break even -

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Trade catalogue ROI.Is the print run paying back?

Trade catalogue ROI.
Is the print run paying back?