Sales Tool 32

Retail
Sell-Through
Estimator

Forecast sell-through performance across retail accounts to predict reorders and revenue. Model by velocity tier, seasonal adjustment, and channel type to produce a forward revenue estimate.

1Account Base

Total Retail Accounts (#)

Avg Units Placed per Account

WS Price per Unit ($)

2Velocity Tier Mix

Tier A - High Velocity (% of accts)

Expected 80%+ ST in 90 days

Tier B - Mid Velocity (% of accts)

Expected 50-80% ST in 90 days

Tier C - Low Velocity (% of accts)

Expected <50% ST

Tier A Sell-Through Rate (%)

Tier B Sell-Through Rate (%)

Tier C Sell-Through Rate (%)

3Reorder Assumptions

Reorder Rate at 70%+ ST (%)

% of fast accounts that reorder

Avg Reorder Qty (% of initial)

Reorder Cycle (days)

Blended Sell-Through Rate·

Blended
ST Rate

Units
Sold

Reorder
Revenue

Sell-Through by Tier

Tier A units × ST rate·

Tier B units × ST rate·

Tier C units × ST rate·

Total Units Sold·

WS revenue from initial placement·

Reorder revenue (est.)·

Total Projected Revenue·

Remaining Inventory Risk

Units unsold after placement·

Unsold value at COGS·

Sell-through rate.The number buyers care about most.

Sell-through rate.
The number buyers care about most.