Marketing & Investment Tool 44 of 44

Sales
Hire
ROI

The full cost of a new sales hire is almost always underestimated. This tool builds the true first-year employment cost, models ramp time to quota, and calculates the exact month when the hire becomes ROI-positive - across conservative, base, and optimistic scenarios.

1Total Employment Cost (Year 1)

Base Salary ($)

Commission / OTE ($)

At full quota attainment

Benefits & Payroll Tax (%)

% of base salary

Recruiting Cost ($)

Agency fee or internal

Onboarding / Training ($)

Tools & Software / yr ($)

Travel / Expenses / yr ($)

Total First-Year Cost

2Quota & Ramp

Annual Quota ($)

Gross Margin (%)

Ramp Period (months)

Months to full productivity

Ramp Period Attainment (%)

% of quota during ramp

Conservative Attainment (%)

Base Attainment (%)

Optimistic Attainment (%)

3Scenario Outputs

Conservative ROI Month

Base Case ROI Month

Optimistic ROI Month

Base Case: Months to ROI-Positive - at base quota attainment

Year 1 Cost Breakdown

Base salary -

+ Benefits & payroll tax -

+ Commission (full OTE) -

+ Recruiting -

+ Onboarding + tools + travel -

Total Year 1 Cost -

3-Scenario Analysis

Scenario	Attainment	Yr1 Revenue	ROI Month

Quota Coverage Required

Revenue to cover all-in cost -

% of quota needed to break even -

Margin contribution at full quota -

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Sales hire ROI.Will the headcount pay for itself?

Sales hire ROI.
Will the headcount pay for itself?