Channel Tool 03

Trade Show
ROI

Model the true all-in cost of any trade show against expected orders, new account acquisition, and reorder pipeline. 18 global shows pre-loaded. Amortize reusables, model sample recovery, and compute breakeven order volume.

1Show & Team▾

Select Show

↗ Show Site

- Season: - Type: -

Number of Staff

All travel costs × this number

Show Days

Days exhibiting (not travel)

Travel Days (extra)

Setup + breakdown days

2Booth & VenuePer Show▾

Booth Space Rental ($)

Drayage / Handling ($)

Venue materials handling fee

Electrical / AV ($)

Wi-Fi ($)

Freight to Venue ($)

Return Freight ($)

Insurance + Badges ($)

3Booth Build & ReusablesAmortized ÷ Shows▾

Items used across multiple shows. Enter total cost and how many shows you'll use them. Only the per-show share counts toward this event's total.

ItemTotal Cost÷ Shows Used

Booth Structure / Backdrop

Per-Show Cost

Display Risers / Shelving

Signage (durable)

Tote Bags / Branded Items

iPad / POS / Lighting

Other Reusable Item ($)

÷ Shows

4MarketingPer Show▾

Show Directory / Digital Upgrade ($)

Featured placement, show app listing

Sponsored Content / Editorial ($)

Show publication, partner media

Social Media Ads ($)

Pre-show + during show

Pre-Show Email Campaign ($)

Design + send cost

Buyer Invitations / Mailers ($)

Pre-show outreach to targets

Photography / Content ($)

Photographer or videographer at show

5Materials & PrintedPer Show - Consumed▾

Line Sheets / Lookbooks ($)

Print run per show

Order Forms / Price Lists ($)

Promo Cards / Business Cards ($)

Giveaways / Swag ($)

Flowers / Styling / Props ($)

Perishable - full cost per show

Booth Hospitality / Snacks ($)

6Samples▾

Display Samples (booth) Shrink wrap removed - handled by buyers

Qty Display Units

COGS per Unit ($)

Gross Display Cost

Sell display samples post-show Recover partial cost by selling handled samples at retail or discounted MSRP. Common at Shoppe Object, NY NOW and design-forward shows.

Reuse display samples across shows Some smaller brands keep samples and reuse them. Cost amortized across number of shows.

Net display sample cost this show: -

Samples Given to Buyers Always full write-off

Qty Samples Given

COGS per Unit ($)

Total Buyer Samples

7Travel & Accommodation× 2 people▾

All travel costs are automatically multiplied by the number of staff from Section 1.

Airfare per Person ($)

Round trip

Hotel Rate / Night ($)

Per room

Hotel Nights

Ground Transport / Person ($)

Taxi, Uber, airport - total trip

Meals / Per Diem / Day ($)

Per person per day

Incidentals / Person ($)

Total Travel Cost (all staff)

Cost per Person

8Show OffersHits Revenue▾

These aren't costs - they reduce net revenue on orders written at the show. Modeled as a revenue deduction.

Show Discount (% off WS)

Applies to all orders written at show

Free Shipping Threshold ($)

0 = all orders get free shipping

Avg Shipping Cost / Order ($)

What you absorb per qualifying order

9Post-Show▾

Sample Mailers to Leads ($)

Samples + postage to new contacts

Follow-Up Print Mailers ($)

Staff Follow-Up Hours

Staff Hourly Rate ($)

10Opportunity CostOptional▾

Include opportunity cost Days out of office × daily rate per person. The real cost of pulling your team off other revenue-generating work.

Trade Show ROI

Select a show or enter details

Revenue Assumptions

Orders Written at Show ($)

New Accounts Opened (#)

Avg Reorder Value ($)

Expected Reorder Rate (%)

Attribution Window (months)

Avg WS Order Value ($)

Used for breakeven calc

Total Show Investment - across all cost buckets

Breakeven Orders Needed

Cost per New Account

Show Revenue / $ Invested

Orders: $0Breakeven: -

Cost Breakdown

Booth & Venue -

Build & Reusables (amortized) -

Marketing -

Materials & Print -

Samples (net) -

Travel & Accommodation -

Post-Show -

Opportunity Cost -

Total Hard Cost -

Show offers (revenue impact) -

All-In Investment -

Revenue Projection (attribution window)

Orders written (net of offers) -

Reorder pipeline (6-mo) -

Total Attributed Revenue -

6-Month Net P&L

Enter revenue assumptions above

Trade Show ROI Calculator