Trade Catalogue ROI Calculator
P23-EDU
by TWENTY3 Intelligence
Trade Catalogue / Lookbook ROI
Library
⬇ PDF
⬇ Excel
v1.0
Marketing Tool 42
Trade
Catalogue
ROI
Justify the investment in a seasonal trade catalogue or lookbook. Track distribution cost, conversion rate from catalogue requests, average order value, and return on the full production and mailing spend.
1
Production Costs
Design / Photography ($)
Print Cost / Copy ($)
Copies Printed (#)
Mailing / Distribution ($)
Total Catalogue Cost ($)
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Cost per Catalogue ($)
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2
Response & Conversion
Recipients / Sent To (#)
Response / Inquiry Rate (%)
Inquiry to Order Rate (%)
Avg Opening Order Value ($)
Inquiries Generated
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New Accounts Opened
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Revenue Attributed ($)
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3
Margin & ROI
Gross Margin (%)
Catalogue ROI
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Cost per New Account ($)
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Catalogue ROI
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return on total catalogue spend
Cost vs Revenue Breakdown
Design + photography
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Print (total)
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Mailing / distribution
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Total Investment
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Revenue attributed
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Gross margin contribution
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Net ROI
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Accounts needed to break even
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Revenue needed to break even
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P23-EDU
by TWENTY3 Intelligence · ·
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P23-EDU · TWENTY3 Intelligence
Marketing Tool 42
·
Trade Catalogue / Lookbook ROI
·
Production Cost · Response Rate · New Accounts · ROI
·
P23-EDU · TWENTY3 Intelligence
Marketing Tool 42
·