Channel Tool 14

Retailer
Margin
Calculator

See the math from your retail buyer's side: gross margin, GMROI, and planned vs realized margin after markdowns and shrink. Helps you understand how your WS pricing affects their business case.

1Pricing Setup

Wholesale Cost to Retailer ($)

Initial Retail Price ($)

Initial Markup (%)

Standard gift/home: 50–65%

2Sales & Markdown

Sell-Through at Full Price (%)

% sold at $MSRP

Markdown % Off Retail

Avg markdown taken

Remaining Sells at Markdown (%)

% of remaining that sell

Shrink / Loss (%)

Theft, damage, admin

3Inventory & Turns

Units per Buy (#)

Weeks in Season (#)

GMROI (calculated)

Target: ≥ 2.0 for specialty retail

Realized Gross Margin (%)

Avg Selling Price ($)

Total Revenue ($)

Retailer Realized Gross Margin - after markdowns and shrink

Retailer Margin Waterfall

Units purchased -

WS cost total -

Units sold @ full price -

Revenue @ full price -

Units sold @ markdown -

Revenue @ markdown -

Units unsold / returned -

Total revenue -

Gross margin $ -

Realized margin % -

GMROI -

Margin at Different WS Prices

WS Price	IMU	Realized GM	GMROI

Retailer Margin Calculator