Side-by-side net revenue comparison across three wholesale channel structures on the same revenue base. Quantify the true cost of each go-to-market model after all fees, commissions, and overhead.
1Revenue Base
Same base applied to all 3 channels
For processing fee calc
2Sales Rep Channel
REP Independent or Agency Representative
Industry avg 15–25%
If on draw; enter 0 for pure commission
% returned for retailer support
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3Direct Wholesale
DIRECT Self-managed wholesale, no rep
Bad debt, collections, net terms
Salaries, tools, travel allocated
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4Marketplace Channel
MKTPL Faire / Ankorstore / Platform
Faire new: 15%, repeat: 15%, direct: 0%
On order value + shipping
Promoted listings / boosted visibility
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Best Channel - Net Revenue - on $200K gross base
Rep Net Rev
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Direct Net Rev
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Mktpl Net Rev
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Full Channel Comparison
Channel
Fee %
Fee $
Net Rev
vs Best
Fee Breakdown by Channel
Cost Item
Rep
Direct
Mktpl
P23-EDUby TWENTY3 Intelligence
Rep vs Direct vs Marketplace
Best Channel Net Revenue
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Channel Comparison
Channel
Fee %
Net Rev
vs Best
Fee Details
Cost
Rep
Direct
Mktpl
P23-EDU · TWENTY3 IntelligenceChannel Tool 10·Rep vs Direct vs Marketplace·Same Revenue Base - 3 Channel Models·True Net Revenue After All Fees·Commission · Overhead · Processing·P23-EDU · TWENTY3 IntelligenceChannel Tool 10·Rep vs Direct vs Marketplace·Same Revenue Base - 3 Channel Models·True Net Revenue After All Fees·