Marketing Tool 43

PR &
Gifting
ROI

Quantify the return on editorial gifting and press seeding. Tracks product cost, outreach cost, coverage achieved, earned media value, and any direct revenue attribution from PR activity.

1PR Program Costs

Units Gifted / Seeded (#)

Unit COGS ($)

Packaging / Presentation ($)

Postage / Delivery ($)

PR Agency / Freelancer ($)

Internal Time ($)

Total PR Investment ($)

2Coverage & Media Value

Press Placements (#)

Avg Audience / Placement

Avg CPM Equivalent ($)

Comparable ad CPM

Placement Quality Score

1.0 = standard, 2.0 = top-tier

Earned Media Value (EMV)

EMV / PR Dollar Spent

3Direct Revenue Attribution

Attributed Orders (#)

Avg Order Value ($)

Gross Margin (%)

Earned Media Value / Invested - EMV return on PR spend

Cost Breakdown

Product COGS (gifted) -

Packaging + postage -

Agency + internal -

Total Investment -

Returns

Total impressions -

Earned media value -

Direct revenue attributed -

Gross margin from attributed orders -

Total Value Generated -

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PR Gifting ROI Calculator