Sales Tool 30

New account cost.
What it takes to land a wholesale door.

What does it actually cost to open a new wholesale account? Model prospecting, outreach, sampling, trade shows, and sales time to get your true cost per acquired account.

1Prospecting & Outreach

Hours/Month Prospecting

Blended Hourly Cost ($)

Monthly Outreach Tools ($)

CRM, email, data providers

Trade Show Cost per Show ($)

Shows per Year

2Conversion Funnel

Accounts Contacted / Month

Contact-to-Meeting Rate (%)

Meeting-to-Trial Rate (%)

Trial-to-Account Rate (%)

Implied Accts Opened / Mo

CAC (cost per new account)

3Sampling & Onboarding

Sample Cost per Prospect ($)

Samples per New Account (units)

Onboarding / Admin (hrs)

Cost per New Account-

CAC
per Account

Monthly
Spend

Payback
Period

Monthly Acquisition Cost

Prospecting labor-

Outreach tools-

Trade show allocation-

Fixed Acquisition Cost-

Sampling cost per opened account-

Onboarding labor-

Variable Cost per New Account-

Total CAC (all-in)-

Payback Calculation

Avg Yr-1 account revenue-

Gross margin on new account-

Months to recover CAC-

New account cost.What it takes to land a wholesale door.

New account cost.
What it takes to land a wholesale door.