Pricing Tool 05

MAP / MSRP
Enforcement

Track retailer compliance against your MAP policy. Quantify revenue at risk, measure violation depth, and determine the right enforcement action based on severity.

1Pricing Policy

MSRP ($)

Manufacturer suggested retail price

MAP as % of MSRP (%)

Typically 40–60% of MSRP

MAP Floor ($)

Minimum advertised price

Your Wholesale Price ($)

MSRP / WS Multiple

Target: 2.0× – 2.5×

MAP / WS Multiple

Retailer margin at MAP

2Account Audit

Total Active Accounts

Violating MAP (#)

Avg Advertised Price ($)

By violating accounts

SKUs in Violation

Out of total catalog

Total Active SKUs

Violation Depth ($)

Below MAP floor

3Revenue Exposure

Annual Revenue - All Accounts ($)

Revenue - Violating Accounts ($)

Annual WS revenue from violators

Avg Orders/Year per Account

Revenue if Violators Terminated

Worst-case enforcement cost

Enter your pricing data to see the recommended enforcement action.

MAP Compliance Rate - of active accounts compliant

Compliant
Accounts

Revenue
at Risk

Violation
Depth %

MAP Policy Waterfall

MSRP -

MAP Floor (% of MSRP) -

Your Wholesale Price -

Avg Violating Advertised Price -

Violation Below MAP -

Retailer Margin at MAP -

Retailer Margin at Violation Price -

Account Risk Summary

Segment	Accounts	% of Total	Annual Rev

SKU Exposure

Metric	Value

P23-EDU · TWENTY3 Intelligence Pricing Tool 05 · MAP / MSRP Enforcement · Minimum Advertised Price Policy · Violation Depth & Severity · Account Compliance Rate · Revenue at Risk from Enforcement · Brand Equity Protection · P23-EDU · TWENTY3 Intelligence Pricing Tool 05 · MAP / MSRP Enforcement · Minimum Advertised Price Policy · Violation Depth & Severity · Account Compliance Rate · Revenue at Risk from Enforcement · Brand Equity Protection ·

MAP and MSRP Policy Calculator