International Tool 34

Intl Distrib
Margin
Stack

Map every margin layer in an international distribution chain: ex-works cost, freight, duty, importer margin, distributor margin, and retailer margin. See what's left at each level and where the chain breaks.

1Product Base

Ex-Works / FOB Cost ($)

Target Consumer Price ($)

Currency / FX Buffer (%)

Add for FX volatility risk

2Inbound Costs (to Importer)

Ocean Freight / unit ($)

Import Duty (%)

Customs / Broker / unit ($)

Local Delivery / unit ($)

3Distribution Chain Margins

Importer Margin (%)

On their landed cost

Distributor Markup (%)

On importer sell price

Retailer Markup (%)

Keystone = 100%

Importer Sell Price

Distributor Sell Price

Implied Retail Price

Brand Margin at Importer Sale - % of importer sell price

Full Margin Stack

Ex-Works cost -

+ Freight -

+ Duty -

+ Customs/Local -

+ FX Buffer -

Landed Cost -

Importer sell price -

Distributor sell price -

Implied retail price -

Target consumer price -

Margin at Each Level

Level	Sell Price	Margin %	Margin $

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International Distribution Margin Calculator