Pricing Tool 06

Bundle &
Kit Pricing

Build the economics of a product bundle or kit from individual SKU components. See blended margin, retailer value proposition, and whether your bundle price is defensible.

1Bundle Setup

Bundle / Kit Name

Number of Components

2 3 4 5

Expected Annual Bundle Units

Bundle Packaging Cost ($)

Box, tissue, label, insert

Bundle Assembly Cost ($)

Labor, QC per unit

Overhead Allocation ($)

Storage, handling, admin

2Component SKUs

SKU 1

SKU Name

COGS ($)

WS Price ($)

MSRP ($)

WS Margin

SKU 2

SKU Name

COGS ($)

WS Price ($)

MSRP ($)

WS Margin

SKU 3

SKU Name

COGS ($)

WS Price ($)

MSRP ($)

WS Margin

SKU 4

SKU Name

COGS ($)

WS Price ($)

MSRP ($)

WS Margin

SKU 5

SKU Name

COGS ($)

WS Price ($)

MSRP ($)

WS Margin

3Bundle Pricing

Component WS Total

Sum of individual WS prices

Component MSRP Total

Sum of individual MSRPs

Bundle WS Price ($)

Your WS price for the kit

Bundle MSRP ($)

Bundle WS Discount vs. A La Carte

Retailer incentive to buy kit

Bundle WS Margin - vs component avg margin

Bundle
COGS

Bundle
Gross Profit

per unit

MSRP
Multiple

Bundle Cost Build-Up

Component COGS (sum) -

+ Packaging cost -

+ Assembly cost -

+ Overhead allocation -

Total Bundle COGS -

Bundle WS Price -

Gross Profit per Unit -

Annual Gross Profit -

Component vs Bundle Margin

SKU	WS $	COGS $	Margin

P23-EDU · TWENTY3 Intelligence Pricing Tool 06 · Bundle & Kit Pricing · Component COGS Build-Up · Blended Margin Analysis · Retailer Value Proposition · Up to 5 Component SKUs · P23-EDU · TWENTY3 Intelligence Pricing Tool 06 · Bundle & Kit Pricing · Component COGS Build-Up · Blended Margin Analysis · Retailer Value Proposition · Up to 5 Component SKUs ·

Bundle and Kit Pricing Calculator